The Art of Comfort
No one does it better than kids. The way they master The Art of Comfort in every angle of life. We’re here to support them with carefree garments that will be their companion on all their adventures, through seasons and beyond. Welcome to our world of comfort.
Smart softness
Our extra durable leggings with a brushed inside are made for play all day. Crafted from a soft cotton jersey blended with specially engineered polyamide fibres, they are more durable but just as comfy.  
Tough on the outside. Soft on the inside.
All our outerwear is made to keep your kids comfy no matter the weather conditions. We’ve got garments that can withstand up to 10 000 millimeters of water pressure. How cool is that?
Our view on comfort
We want every kid to feel good and confident in the gear they’re in. That is why we always strive to find the best and softest fabrics and materials. Down to the last thread.

Children’s clothes with comfort at heart

Looking for joyful, comfy and wearable clothes for you child? Look no further. Jump into our world of comfort where quality and playfulness always lead the way. The play-ready essentials, soft basics, and weatherproof outerwear. Gear them up with us.
Party wear
Sibling outfits
Cartoons & comics
Kids’ outerwear
My blue besties
Our jeans guide will guide you through the denim jungle and make it easy for you to find their new favourite pair.
Kids’ size guide
When it fits good it feels good. Check out our easy-to-use measuring guide to find the right size for your child.
A lesson in layers
Comfy and protected from the inside and out. Here’s our guide to smart layering.
The preschool checklist
The basics, the outerwear and the smart accessories. Have you got it all in place?
Sustainable baby styles
Did you know that all our baby garments are either GOTS certified or made from recycled materials? A better way to build their first wardrobe.
Outerwear with superpowers
Tough on the outside, and soft on the inside. Have a look at our most durable outerwear, made for every weather.
Take care
Hey, do you want to know the secrets behind a long-lasting wardrobe?
The Art of Repairing
Is the favourite jacket a bit worn and torn? No need to worry. We’ve got patches, textile pens, heming tape and you name it. Make it new again with us.
A smart deal
Is your kids’ smart wardrobe in need of some mindful renewal? Here are some of our best deals right now.
3 for 2 on all baby pyjamas

Get the cheapest one for free. Valid on marked basics, underwear, socks and baby pyjamas. Valid on regular prices. The discount will be deducted at checkout. Valid until further notice.

3 for 2 on marked kids’ items

Get the cheapest one for free. Valid on marked basics in size 2-10 years, underwear and baby pyjamas. Valid on regular prices. The discount will be deducted at checkout. Valid until further notice.