Denim care guide

A long-term companion
Denim is one of your wardrobe’s most true-blue friends. They’re with you through seasons and on travels, on parties and at work. Any time, any place. Now, find your favourite denim pieces, take care of them and wear them for a long time.

Caring for your clothes is caring for the environment, and we want to inspire you to take good care of your jeans. When it comes to denim, we recommend you to wash them as little as possible, and instead use other methods to keep them clean and neat.

Our Denim Expert Suzana will now take you through a few easy tips on how to wash – and not wash! – your jeans. ”We want your denim to last longer, and to leave as little impact as possible. And there are a few easy tips on how to get there”, says Suzana.
Less wash
Our general tip, and we can’t stress this enough, is to wash you jeans as little as possible. Actually, only when you really, really need to.
Air it out
Denim loves air! Hang your jeans outside to air after every use, and they’ll stay fresh longer. Let them hang over night, or even longer.
Freeze your jeans
Yes, it’s true! Let your jeans cool off, and make them fresh and crisp by putting them in the freezer. To keep your foods fresh, you can put them in a bag.
Stay on the spot
Did your jeans get stains or spots? No problem! Simply focus on washing these only. Use a mild soap, rub gently, and rinse under cold water.
Preparing is caring
Before putting your jeans in the washing machine, turn them inside out, empty pockets, and flip down the legs.
The rare wash
Sometimes you simply must wash your jeans, and that’s that. Wash in low degrees, and use as little laundry detergent as possible. When finished, shake your denim well, and let air dry.
Denim to love. Forever.
We love pieces that you can rely on. And always feel comfy and stylish in. Denim is a true wardrobe hero: easy to style and perfect whatever you’re up to. High waist, straight fit – or slim – bootcut, tapered or skinny fit? Whatever you prefer, there’s a pair for you. And when you’ve found your favourite Lindex denim fit, just remember its name and go for them whenever it’s time to update your denim wardrobe.
Did you know that all our jeans are Better Denim?
They are made from more sustainable materials, we use more sustainable washing processes and finally – we use cleaner dying processes. Since conventional denim can be a dirty business, we aim to do all we can to clean up where we can. One step at a time, one denim style at a time.