Explore the world of K-beauty – gentle and effective skincare products from South Korea. Here we have creams, serums, makeup and more from popular brands like Beauty of Joseon, SKIN1004 and TIRTIR.

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Popular K-beauty brands

There’s a reason everyone’s talking about Korean skincare. It’s not just products, it’s a whole mindset: gentle routines, smart layers, and innovative ingredients that bring out your skin’s natural glow. At Lindex we offer brands like Beauty of Joseon, Biodance, Kocostar, Naturie, SOQU, SKIN1004 and Tirtir.

What is K-beauty?

K-beauty is short for Korean beauty and refers to skincare products and cosmetics originating from South Korea. The focus is on prevention, gentle layering, and innovative ingredients that work together for that famous “glass skin” glow – clear, hydrated, and radiant. Get inspired by our guide to a 10-step routine.

Top-rated Korean skincare you’ll love

From nourishing essences to lightweight serums, Korean skincare is all about smart formulas that work with your skin – not against it. These products have become global favourites for a reason: they’re effective, kind, and a joy to use in your daily routine.

Take a moment with a Korean face mask

Sometimes all you need is ten minutes and a Korean face mask. Hydrating, soothing, or brightening – they’re like little skin pick-me-ups whenever you want that extra boost. Perfect before a night out, or just as an excuse to hit pause and enjoy a self-care moment.