Pink month is here
Support us in the fight against breast cancer
Wear pink and save lives
All profits go directly to life-saving cancer research.
A smart bradrobe
A good bradrobe consists of styles that'll have you covered for all occassions. Choose from everyday t-shirt bras, gorgeous lace, seamless and soft to our sports bra for all your movement. Your good bradrobe starts here.

Underwear that feels good

This page is all about our love for underwear and the female body. Here you’ll find articles and inspiration about our underwear and how they can compliment your body – under or with your clothes.
Underwear for life
Being a woman is pretty amazing.
We go through life, we give life, we are life.
And through it all we have the power to feel things. Some days we fight, other days we take flight. Some days we’re on top the world, others we just want to hide from it all. But through this wonderful (and sometimes uncomfortable) life, we are here to support you with comfortable underwear.
The first bra
Such a big moment in life, right? Do you have a teenager at home and want to help her finding that first bra she will remember forever? Have a look through our youth styles. Maybe there is one she will love?
Bra Guide
Find your favourite fit and you’ll never have to try it again. We promise it will always stay the same, no matter color or material.
Bra Care Guide
Here you will find our bra care tips that will help you take care of your bras and extend their lifespan and maintain their fit.
The Tights Guide
Your wardrobe essentials right here. Whether you love them opaque, sheer, with control or in neutral colours. We have picked out our very best tights for you to love and wear on repeat.
Briefs Guide
Here you will get help to find your favourite pair of knickers, no matter what fit, waist level or material you are looking for.
Period-proof panty guide
In this guide, we'll walk you through everything you need to know about period-proof panties, including how they work, the different absorbency levels, and tips for choosing the perfect pair. Say goodbye to pads and tampons – let's dive in!
Check your breasts
Early detection is key in the fight against breast cancer. Regularly checking your breasts is one of the most important things you can do. 
Learn how to perform a self-exam now.