Jeans guide – find your perfect denim partner
Tall, short, slim or curvy. We are all unique with different body types and we embrace those differences. That’s why we have a wide range of models and sizes, stretching from 34 to 54. High waisted jeans, low waisted, bootcut or slim fit? Dive into our guide and find your perfect denim partner.
Find your favourite fit
Some like it straight, some like it slim. Whatever silhouette you prefer, make sure to choose the one you feel most comfortable in. Love the feeling of a pair of wide jeans or are you more of bootcut kind of gal? Have a look through our different fits and find your forever favourite.
High waisted
Go for the high waist if you are looking to define your waist. This fit is also super comfortable and creates a look that suits most.
Bootcut & flare
For that ever so cool and for ever a classic, the boot cut and flare with their leg-lengthening effect will always tap into that relaxed vibe.
Straight
The straight fit will give you a clean and distinct silhouette that skims the hips and falls straight from thigh to ankle.
Wide
The wide fit is wonderfully flattering. When you want to put focus on your waist and enlogate your legs, then this is your go-to style.
Slim
For a sleek look, the slim fit is your perfect choice. They will support your hip, tigh and calf. If you like the leggings look, then try our slim styles.
Shaping
What jeans that gives you some extra support? Our shaping jeans has a slim fit and a shaping effect without feeling uncomfortable.
Premium Denim
Looking for jeans with some extra magic? Then look out for our LILLY and CLARA fits. With LILLY you get a slim fit with a comfortable shaping effect. And the CLARA fit has extra stretchy fabric that embraces your curves and give you the freedom to move without losing their shape.
We know denim. And we’re eager to share our knowledge with you. Guiding you towards those new blue favourites that will stay with you for a long time.
A greener way to wear blue
High, low, light or dark. We love denim in all it’s glory, but it’s a complicated matter. That’s why we’re rethinking the way we do denim. Less water. More circularity. And longer lasting garments. We call it Better Denim.
Denim – a true blue friend
High, low, light or dark. We love denim in all it’s glory, but it’s a complicated matter. That’s why we’re rethinking the way we do denim. Less water. More circularity. And longer lasting garments. We call it Better Denim.