Did you know that all our jeans are Better Denim?
They are made from more sustainable materials, we use more sustainable washing processes and finally – we use cleaner dying processes. Since conventional denim can be a dirty business, we aim to do all we can to clean up where we can. One step at a time, one denim style at a time.
A pair of jeans to call their favourite. Their denim BFFs.
Discover our range of denim for kids. To be loved and worn on repeat, styled their way. Blue pieces crafted to keep the planet green. With less water waste, cleaner dyeing and more sustainable materials. That’s Better Denim.