Children’s wear
Discover a world of playful children’s clothes for every season.
A big part of our assortment contains more sustainable and GOTS certified items, crafted from organic cotton that is better for both the kids and the environment. Find play-ready pants, soft shirts, cool tees, comfy dresses, cuddly pajamas and of course the warm outerwear and fun accessories. We only use the softest materials and fabrics that are easy to move and play in, crafted for every age and every personality. Fun, playful and comfy baby items for the smallest family members, the back to school wardrobe for the older kids and everything in between.
Outerwear
We have the right outerwear for every weather, from waterproof rain sets, soft accessories, durable and functional winter jackets to the fashionable parkas and cool denim jackets. Crafted from high quality materials that let the kids move freely while outdoors and comfy enough to play around in all day. This is the best outerwear destination for your kids.
FIX outerwear - loaded with superpowers
For top quality functional outerwear, look no further than Swedish label, FIX. Made for big and small adventures, FIX has been offering high performance kids’ functional clothes since 1925.
Even clothes feel better with the right care
Taking care of outerwear means it can last longer and be passed on to other kids without losing the garment’s functionality along the way.
Dressing in layers
To dress a playful kid in the right clothes when the temperatures shift outside, can be a real struggle. How can they be warm throughout the day, but not sweat as they become more active? The trick is to layer!
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Dresses
This is where you’ll find dresses for any occasion, from festive party dresses with sequins and flounces to soft and comfortable dresses for everyday wear. Maybe a beach dress for that trip to the sun? Choose from a wide range of colors and styles that the kids will love. No matter what you are looking for you will find it here.
Pants & Jeans
Keep the kids comfy and cool with pants, chinos and jeans that never go out of style. Cool loose jeans for the skateboarder or slim jeans for the rock star, we’ve got a style and wash to fit every character. Some of our jeans have reinforced knees, making them extra durable and perfect for an active lifestyle.
Sweaters & Cardigans
All kids need the perfect snuggly, cozy, casual, perfect-for-everyday hoodie or sweatshirt. Also choose from trendy soft knit cardigans, pretty boleros and cool tees, crafted from materials that let the kids move freely all day long. Keep the little ones comfy with our wide range of tops with fun prints, playful colours and stylish patterns.
Preschool checklist
The ultimate preschool checklist that will help you prepare everything they need for their preschool wardrobe.