Baby clothes with comfort in mind

Hey parents, friends, and family. We are here to make life with a baby a little easier for you. That is why all our baby garments are made with high quality materials and soft fabrics. Find play-ready bodysuits, cozy cardigans, and snuggly pyjamas, always crafted with comfort in mind. Everything you need for your little bundle of joy.
Size guide for fast growers
We know how fast they grow. Our measuring guide makes it easier for you to select the right size for your little one.
The preschool checklist
Everything in place for that big day? Our smart checklist will help you on your way.
Playful prints
Why choose between fun and comfy when you can have both. These prints are just as enjoyabe to wear as they are comfortable. And all cotton is organic so you can get the best possible start for your baby's first wardrobe.
More sustainable garments
Did you know that all our baby garments are either GOTS certified or made from recycled materials? A better way to build their first wardrobe.
100% organic cotton. Always.
We only use 100% organic cotton in our garments. The result? Garments that are free from chemicals and gentle on your baby’s skin. 
The best for your baby
That first wardrobe should feel good, from the first seam to the last. That is why all our baby garments are either GOTS certified or made with recycled materials.
One garment. Two sizes.
We love things both comfy and smart. That’s why some of our baby bodysuits are made with a double snap buttoning and foldable sleeves. In that way, the garment can grow one size.
A soft start
Give a comfy start to the very first wardrobe. This start kit is a soft way to go.
Kind sun protection
Protect their delicate skin from sunburn with the right gear. We got bodysuits, hats and swimwear that are tough against the sun but gentle on your baby.
A smart deal
Is your baby’s smart wardrobe in need of some mindful renewal? Here are some of our best deals right now.
Start building a soft wardrobe
Give your baby an easy start with cute patterns in comfy materials and natural colours. These garments always got your back and each one is GOTS certified or made with recycled materials. A perfect soft core for the first little wardrobe.