Children’s clothes with comfort at heart

Looking for joyful, comfy and wearable clothes for you child? Look no further. Jump into our world of comfort where quality and playfulness always lead the way. The play-ready essentials, soft basics, and weatherproof outerwear. Gear them up with us.
Outerwear with superpowers
Tough on the outside, and soft on the inside. Have a look at our most durable outerwear, made for every weather.
A lesson in layers
Comfy and protected from the inside and out. Here’s our guide to smart layering.
Take care
Hey, do you want to know the secrets behind a long-lasting wardrobe?
My blue besties
Our jeans guide will guide you through the denim jungle and make it easy for you to find their new favourite pair.
Kids’ size guide
When it fits good it feels good. Check out our easy-to-use measuring guide to find the right size for your child.
The preschool checklist
The basics, the outerwear and the smart accessories. Have you got it all in place?
The Art of Repairing
Is the favourite jacket a bit worn and torn? No need to worry. We’ve got patches, textile pens, heming tape and you name it. Make it new again with us.
Designed for play
Jumping. Running. Climbing. Dancing. Imagine what kids put their clothes through during a day. That’s why our durable pants are made with extra durable fabric, while they are just as comfy to wear. So kids can keep playing and exploring the world.
Playful prints
With a playful print each garment can be the spark of a brand new story or adventure. Explore our world of imaginative prints and let the fun begin. Because here, only the imagination sets the limits of the play.
Sun protection for small sun lovers
We got bodysuits, hats and swimwear that allows the kids to play as they want, while staying protected from the sun.