The hero pieces

Genius jeans

Great jeans are a live saver in any smart wardrobe. From slim to wide, from normal waist to high-waist and no matter the wash or the silhouette, with a pair of darling blues your outfit is ready in a beat.
Take care of your jeans
Show you jeans some love by taking care of them. You might already know this, but your jeans should only be washed when they really need freshening up. If you wash them too often, they will lose their shape. The less you wash your jeans, the longer they last. Jeans should be turned inside out before washing unless you are trying to lighten them. Spin-drying is also a no-no. Instead, wash them on a gentle cycle and hang them to drip dry.