Underwear for life
Being a woman is pretty amazing.
We go through life, we give life, we are life.
And through it all we have the power to feel things. Some days we fight, other days we take flight. Some days we’re on top the world, others we just want to hide from it all. But through this wonderful (and sometimes uncomfortable) life, we are here to support you with comfortable underwear.
The first bra
Such a big moment in life, right? Do you have a teenager at home and want to help her finding that first bra she will remember forever? Have a look through our youth styles. Maybe there is one she will love?
One bra. Several options.
The multi-way function with detachable strap fasteners makes it possible to choose between straight, cross-back, or halterneck straps. In other words, it's the perfect bra for all your spring dresses and tops.
We are here to support you

Underwear that feels good

This page is all about our love for underwear and the female body. Here you’ll find articles and inspiration about our underwear and how they can compliment your body – under or with your clothes.
Zero plans, maximum comfort.
Bra Guide
Find your favourite fit and you’ll never have to try it again. We promise it will always stay the same, no matter color or material.
Bra Care Guide
Here you will find our bra care tips that will help you take care of your bras and extend their lifespan and maintain their fit.
A smart bradrobe
A good bradrobe consists of styles that'll have you covered for all occassions. Choose from everyday t-shirt bras, gorgeous lace, seamless and soft to our sports bra for all your movement. Your good bradrobe starts here.
The Tights Guide
Your wardrobe essentials right here. Whether you love them opaque, sheer, with control or in neutral colours. We have picked out our very best tights for you to love and wear on repeat.
Briefs Guide
Here you will get help to find your favourite pair of knickers, no matter what fit, waist level or material you are looking for.
Period-proof panty guide
In this guide, we'll walk you through everything you need to know about period-proof panties, including how they work, the different absorbency levels, and tips for choosing the perfect pair. Say goodbye to pads and tampons – let's dive in!
Check your breasts
Today is the day to start checking your breasts. We will guide you in how to do it.