Moomin Shop
Our Moomin collection is inspired by the different Moomin characters, their personalities and what makes them unique. You’ll find them as playful prints and graphics on colourful clothes and accessories. 
Curious and brave, Moomintroll is a dreamer and a thinker who is always happy when spending time with his family and friends. He loves the sea and one of his biggest interests are collecting rocks and shells.
A philosophical vagabond who carries everything he needs in his backpack, as he believes that having too much stuff makes life overly complicated. Snufkin is easygoing and carefree and enjoys thinking about things. He meets every new person and event with curiosity and a warm heart.
A calm and collected mother who never lets little things get on her nerves. She ensures that the Moominhouse is always a safe and loving place – both for her family and for visitors. Moominmamma wants everyone to be happy and values everyone’s individuality, but she will intervene if someone wrongs someone else.
Little My
Brave and fearless, Little My loves to find out people’s secrets and keeps them secret. She is honest and reliable and always joins the Moomins for an adventure. Despite sometimes getting annoyed by small things, she would never do mean things on purpose.