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Better Denim

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Better Denim

Today, typical denim production depends heavily on water, energy and chemicals. We wanted to change that. The result? A more sustainable production process than ever before.

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70%

less energy

To minimize the carbon footprint of jeans even more we also reduced the waste of energy. With quite a bit.

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45%

less chemicals

Now we can produce a pair of jeans using up to 45% less chemicals than conventional denim production. Some call it smart. We call it sustainable mathematics.

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