Denim to love. Forever.

We love pieces that you can rely on. And always feel comfy and stylish in. Denim is a true wardrobe hero. So easy to style and so ready to go. Use our denim guide to find your favourite fit.


Straight fit with high waist, the slim, the skinny fit with high waist, the tapered, the bootcut, the slim shaping and fashion fit. These are our styles. To make it easier for you we gave them names. Nea, Tova, Vera, Maia, Karen and Lilly. And once you've found your favourite fit the name is all you need to remember when it's time to update your denim wardrobe.
Less impact. A lot better.
Lindex offers plenty of denim. And it's sustainable too. We call it Better Denim. Meaning that we've optimized washing recipes and dropped some extra rinses and combined others. And the result is significant, in the production of our first Better Denim styles water consumption was reduced with up to 45 per cent and energy usage with up to 27 per cent. Less water usage also resulted in lower usage of chemicals. Now all our denim is Better Denim.
Or Even Better Denim. Meaning produced with the most sustainable washing process possible. Only 2 liters of water, one bottle, has been used in the washing process. The process is better for the environment as well as for the people who work in production. The Even Better Denim styles are also made from more sustainable materials such as post-consumer recycled cotton and recycled polyester. The styles are dyed in the cleanest indigo dye on the market which is better for both the environment and the people who work in the production.
So, pick your favourite jeans and team them with the classic white shirt, a comfy bright coloured tee or go bold and match denim with denim. And the best part is that you can't do wrong. Just go for your own style. Be you and stay close to your wardrobe heroes.
Stay mindful with Viola Bergström
Viola Bergström, is one of Lindex' models showing smart styles this autumn. We asked Viola for her secret wardrobe hacks.
– Treat your clothes like your best friends and don’t buy on impulse. It’s always better to think before you shop to stop you from ending up with clothes you won’t use.
What trousers do you wear?
I love straight and high-waisted denim. You can play around with your tops so nicely with that kind of fit.
How do you care for you clothes?
I steam my clothes instead of washing them, air them a lot and always fold them nicely. When you take care of your pieces, they will last longer. So I try to be smart like that.