Womens Wear
Are you tired of feeling like you have a wardrobe with nothing to wear? Don’t worry, we are here to help you find a cleverer one. A mindful solution in finding your style and making smarter choices.

A new autumn.

Filled with new styles to cherish, love forever and keep your wardrobe smart. Clean cut, fun details and dresses to boost your mood. Let’ make this season all about new energy. For you and me (and everyone).
For you and me.
Let’s throw away the old. And create the new. Where shape, size and colour no longer counts. 

We are women. We are you.

Welcome to our world where everyone is invited.
Selected New In
Did you know that all our jeans are Better Denim?
They are made from more sustainable materials, we use more sustainable washing processes and finally – we use cleaner dying processes. Since conventional denim can be a dirty business, we aim to do all we can to clean up where we can. One step at a time, one denim style at a time.
We call them fashion hacks!
We always want to do better. Think smart and be mindful. Vi believe you think exactly the same. So let’s inspire each other to choose more sustainable materials, creating a wardrobe we truly love and use and to donate pieces we no longer use.
How smart is your wardrobe?
Live Fashion Show.
You are invited to the fall fashion show. Created by fashion stylist Hanna MW. Get prepared for an inspiration packed event where you get to travel between different worlds and experience the Fall/Winter collections.  
Wednesday September 16 at 6 pm CET