Maternity underwear
From soft maternity knickers, tights and pyjamas for pregnancy if you are awaiting, to super soft nursing bras if there’s now two of you. When it comes to pregnancy and maternity underwear, nothing is more important than comfort.
Newborn checklist
Give a comfy start to the very first wardrobe. This start kit is a soft way to go.
Starter kit
Whether you’re a first-time parent or searching for the perfect gift for the newborn, our starter kits have everything you need.
Maternity clothes
Designed to be both stylish and comfortable. Discover our maternity wear that is perfect both during and after pregnancy.
Nursing bras
Soft nursing bras that are so comfy you can wear them both day and night. Designed to make feeding both easier and comfier.
Two sizes in one garment
We love things both comfy and smart. That’s why some of our baby bodysuits are made with a double snap buttoning and foldable sleeves.