Kids’ clothes

When it comes to kids clothing, comfort is key. No matter if you’re searching for boys’ clothes or girls’ clothes, dresses or comfy everyday kids clothing, soft pyjamas and dressing gowns or waterproof kids’ clothes for rainy days ahead, we guide you to find their future favourites to wear and love for a long time ahead.
Coats, jackets, waterproof trousers (+6)
Trousers & leggings
Joggers, chinos, leggings (+4)
Jumpers & cardigans
Jumpers, cardigans, knitwear
Pyjamas, dressing gowns, robes (+3)
Backpacks, ski gloves, caps (+7)
Tops & T-shirts
Long sleeve tops, short sleeve tops, t-shirts
Flared jeans, wide jeans, high waisted jeans (+3)
Jersey dresses, festive dresses, Christmas dresses
Socks & Tights
Socks, tights, fluffy socks
Boxers, knickers, period panties (+3)
Basics 3 for 2
Tops, t-shirts, leggings, sweatshirts (+2)
Sport leggings, gymwear, sports clothes
Shirts & Blouses
Cotton shirts, corduroy shirts & blouses
School skirts, long skirts, denim skirts and more
Sets with tops and trousers or hoodies and pants
Jumpsuits, onesies and carry-me costumes
Tank tops
Singlets, tank tops and camisoles
Swimwear & UV
Swim shorts, swimsuits, sun protection clothing (+2)
Fleece jackets, trousers, overalls & THERMOLITE® pile jackets
Raincoats & macs, trousers, gloves & wellies
Guides & tips
We want to make it easy to find the right clothes and items for the kids, as well as help you make their pieces last longer. That’s why we created our guides and checklists, full of smart tips and tricks, care instructions and lots more.
Popular kidswear right now
Brands and collections
Find your kids new favourite clothing and accessories in our different collections, that covers everything from premium quality materials, fun Mini Me matching outfits, our Online edition collection that’s exclusively available here at, plus so much more.
Clothes and accessories for all fans of the lovely little Moomintroll and his friends.
Mini Me
Do you like to match pj’s and outfits with the kids? This way!
Sibling outfits
If you wish to find matching clothes for the kids, this is the place to look.
Dressing costumes
Halloween or not, our dressing costumes are perfect for special occasions as well as everyday fun.
Say hi to super soft and comfy clothes and fun accessories with Bamse and his friends.
Cartoons & comics
Find the kids’ favourites with characters from games and movies like Marvel, Spider-Man, Among us, Minecraft, Pokémon, Ninjago, Frozen, Star Wars, Paw Patrol & My Little Pony.
Female Engineering
Period panties 
Science-based, leak-proof panties that are super soft and comfy to wear. 
Our high-quality, functional outdoor wear assortment makes sure the kids stay warm and dry no matter the weather.
Online Edition
A collection of all items found exclusively at, like special collections, prints, patterns and specific sizes.
Premium Quality
Selected clothes & accessories made from premium materials like soft merino wool, extra durable cotton fabrics and lightweight linen.
New products in
Kids clothes for girls & boys
Our aim is to help you find the best clothes possible for your kids. In here we help you find everything from festive and whimsical Christmas clothes and fun Halloween to the comfiest basics for boys and girls. In our wide assortment you’ll find a lot of organic cotton and GOTS-certified items, as well as lots of pieces crafted from recycled materials.