Today we are proud to announce that the World famous Italian
Missoni has teamed up with Lindex to
support Breast Cancer Research.
The special collaboration has resulted in a unique capsule
collection consisting of women's-wear, lingerie, accessories and
children's wear. 10% of the sales price goes to the fight against
breast cancer. The collection will be released on
25 and will be sold in all
Lindex stores in the Nordic countries, Central Europe and at
www.lindex.com. th of September
The unique collection consist of 70 fashion items, and takes on
a modern and fresh feeling with Missoni's characteristic patterns
and design permeating every piece.
The Italian fashion house and luxury brand Missoni is world
famous for its distinctive designs and colourful patterns and has
achieved iconic status around the world through its unique Missoni
pattern. The company, founded in 1953, has been led by generations
of women from the Missoni family and, like Lindex, celebrates
Angela and daughter Margherita
By cooperating with Missoni, our goal was to provide our
customers with access to one of the World´s most important brands.
Missoni is admired not only for its unique, beautiful designs with
their characteristic patterns, but also for feminine elegance that
Missoni always succeeds in delivering" says Lea Rytz Goldman,
Director Design and Purchase at Lindex.
Lea Rytz Goldman
The collaboration with Lindex has given us a unique
opportunity to bring affordable design to every woman, and at the
same time to give something back, through creating Worldwide
awareness for breast cancer. We are impressed by Lindex's long
-term commitment to breast cancer research, which the company has
supported for many years. Missoni has been aware of this, for
womenaso important question, and believe that this is the ideal
occasion to support their cause. The humanitarian aspect drove us
to this project. I believe that all individuals and organizations
deserve recognition for the dedication and effort they input into
the fight against breast cancer" says Angela Missoni.
Besides design and fashion, Lindex and Missoni share a synergy
in wanting to give something back to society. This collaboration
offers something for every woman, giving back 10% of the sales
price to the breast cancer research, which Lindex has supported for
the last 10 years.
For the tenth year in a row, we and our customers provided
substantial support to important breast cancer research and we are
all very proud of that. Lindex is naturally committed to women
because many of our employees and customers are women. Through our
cooperation with Missioni, we are combining the best of two worlds
and in this way we get even greater impact for our efforts"
says Lea Rytz Goldman, Director Design & Purchase at