Underwear

A Christmas without the gorgeous lingerie sets is like a Christmas without carols. Here you'll find the perfect lace, frill and satin gifts.

 Luxury for her



The sweet lingerie. A woman's necessity. Don't you agree? Every essential lingerie wardrobe should have a matching lace set.

Right now we have fallen head over heels in this purple colour. If you are looking for a natural silhouette then this wire bra is the perfect choice. Match with the hipster in a stretchy microfiber. Complete with the gorgeous slip in soft lace.

The summer heat has finally hit us and right now we are inspired by this fashion editorial by the magazine Cosmopolitan. Lisa Sundström created the styling and behind the camera was Pierre Björk.

You'll find the bikini here.

Candylicious! This paisley patterned bikini bra is a must have. We like to match it with a pair of pink boxer bikinis and a pair of aviator shades.  

1. Bikini top   2. Boxer briefs 3. Sunglasses

Stripes! We have said it before and we love to say it again. The stripes never goes out of style. It also goes for this bikini. The halterneck model is so cool and we style this look with bubbelgum pink shades. 

1. Bikini top 2. Bikini briefs 3. Sunglasses

We've been searching for the perfect paisley and now we've found it! We love the blue colour and the model. The bottoms with the tie  - yay - so nice! To the beach!

1. Bikini top 2.Briefs 3. Sunglasses 4. Bag 

Hey there the 50's! Bikini bra with frill and matching briefs. Add a patterned beach bag and a pair of retro inspired sunglasses and the look is sun ready. 

1. Briefs 2. Bikini top 3. Bag 4. Sunglasses 

Sophisticated and classy. An all black look for the classic lady. On the way to the beach restaurant, just put on a bikini skirt and black straw hat. 

1. Bikini top 2. Bikini briefs 3. Swim skirt 4. Hat 

Do you surf the waves? Then this look is something for you. Turquoise striped bikini, black shades and the straw hat makes you the coolest beach babe this summer. 

1. Bikini top 2. Bikini briefs 3. Sunglasses 4. Hat 

Our swim shop has opened and we are sure longing for the summer heat, the ocean swimming and the beaches. It's time to get the 2012 beach look. We have found some favourites which we will lay our hands on.

Classic black is a style saver, also at the beach. Halterneck bikini top and bottom with a stylish and simple detail. Team with a grey straw hat for that glam look. Do you like colour? Then the red and white bikini is a must. Dare to match with red sunglasses for a cool monochrome style. Stripes in black and gold - so chic and cool.

Want to find your summer look? Then click here to get beach updated.

1. Triangle bikini top 2. Straw hat 3. Sunglasses 4. Bikini shorts

1. Bandeau bikini top 2. Sunglasses 3. Hipster bikini briefs

1. Sunglasses 2. Mini bikini briefs 3. Triangle bikini top

Our lingerie campaign Bombshell Belle is in full swing and we got the opportunity to talk to one of our collegues which her favourite models from this campaign are. Perhaps they are yours too?

 " I chose the red and pink Bombshell model with the hipster for the irresistible and flirty colour combination. Just like candy. So right this spring as a contrast to all the black at home in drawer. I also chose the lovely Babydoll in pink with the string if you want to feel extra fancy some time."

We believe that giving and receiving love you should do 365 days of the year. But hey, who says that you can't do a little extra on February 14^th.  

Here are a few tips along the way.

Since your partner can't read your mind, let your them know exactly what gift would make your heart sing. Just send them a website link. You both win: You'll be thrilled and they will get the applause.

Make someone's day by sending an anonymous Valentine. Mail it to a friend, cousin, or neighbor - anyone who could use a little love, which is most everyone.

Are you single? Don't fret. Gather your girlfriends for a girl's night in. Go big with dinner, gossip and a lot of girls talk.

Everybody busy on Valentine? Take the opportunity to treat yourself to something special. Pick something that you've always wanted to do but kept putting off. Could be a massage, a manicure or just a night in with your favourite movie and sweets. Or perhaps a set of new lingerie?

Breakfast time with your family - make it more special by making pancakes, toasts in the shape of a heart. Or why not scones. Your imagination is your only limit here.

Whether you are celebrating Valentine or not, a little extra love is always, always right.

Well. Let's face it. It's not only about the amazing styles, the gorgeous silhouette, the feminine curves and the added comfort factor. How you look, also beneath your clothes, is an important part of feeling good about yourself. Don't you agree?

This week we introduce the Bombshell which is a model that takes the lifting and pushing technique further and boasts a shape of two sizes larger. Styles range from cute and sweet, fun and sexy, to sensual and basic.

Two colour palettes dominate this season's push-up bras. A black and off-white combo bringing together sophistication and sensuality. And red and pinks that truly define the Bombshell Belle look. It's sexy and flirty, but also timeless with a touch of French boudoir.

The Semi Balconette, The Padded Balconette, or the classic Bombshell in full effect?  Dots, flowers, frills, bows, chiffon and lace - but not necessarily at the same time. Your body. Your choice. Which one do you choose?

Find your new silhouette here.

We've said it before and we're happy to say it again. Shaping. Makes. Wonders.  To put on lovely and comfortable underwear which fixes your figure in a beat. That feels right.

Yesterday we invited Swedish bloggers and the fashion press to a lingerie press event in Stockholm where we showed our latest shaping products. At the scene you could also find Lilla Bruket, a small family business from Swedish west coast which produces handmade ecological soaps and spa products.

We know. Christmas food is so yummy. Hard to resist that last piece of gorgeous cake. Just one more.  And now when all the guests have left and you wake up and realize; hey, New Year is just around the corner and I'm going to wear that new dress I bought. The thing is tough that you feel a little bloated. Not to worry girlfriend, we have the perfect solution. Shape Wear. That. Does. Magic. So easy to create a stunning silhouette. Have a look here for your quick-fix options.