Missoni and Lindex is stepping up the fundraising to Breast
cancer research by launching a pink bracelet and donate 50 per cent
of the sales price to the research about breast cancer.
The World famous Italian house Missoni has teamed up with the
European fashion chain Lindex to support Breast Cancer Research and
the collaboration has resulted in a unique collection, where 10 per
cent of the total sales price directly goes to the fight against
breast cancer.
To further enhance the collection a unique pink bracelet is
launched where 50 per cent of the sales price goes to Breast Cancer
Research.

-The symbol of the Pink Ribbon has been important in
our design of the bracelet. In the Missoni Lindex Pink Bracelet two
pink bands/ribbons meets each other in a modern and beautiful
design. The craft, with the genuine leather is also important and
gives a feminine feeling that fits all generations of
women,says Lea Rytz Goldman, Director Design and Purchase at
Lindex.
- The collaboration with Lindex has given us a unique
opportunity to bring affordable design to every woman, and at the
same time to give something back, through creating Worldwide
awareness for breast cancer.The breast cancer research is such an
important case. At Missoni, we have an industry where 95 per cent
of the people working for us are women. Many people around me have
been affected, the breast cancer research is really important,
says Angela Missoni.

The pink bracelet is a part of the Missoni Lindex jewelry
collection that Lindex launches on the 25th of
September. The jewelry collection contains necklaces, earrings and
the bracelet in two additional colors. The pink bracelet will
though first be sold in store from the 1st of October,
as a part of the Pink Ribbon Campain.