Missoni and Lindex for the breast cancer research

Today we are proud to announce that the World famous Italian fashion house Missoni has teamed up with Lindex to support Breast Cancer Research.

The special collaboration has resulted in a unique capsule collection consisting of women's-wear, lingerie, accessories and children's wear. 10% of the sales price goes to the fight against breast cancer. The collection will be released on the 25th of September and will be sold in all Lindex stores in the Nordic countries, Central Europe and at www.lindex.com.

The unique collection consist of 70 fashion items, and takes on a modern and fresh feeling with Missoni's characteristic patterns and design permeating every piece.

The Italian fashion house and luxury brand Missoni is world famous for its distinctive designs and colourful patterns and has achieved iconic status around the world through its unique Missoni pattern. The company, founded in 1953, has been led by generations of women from the Missoni family and, like Lindex, celebrates women.

Missoni

Angela and daughter Margherita Missoni

"By cooperating with Missoni, our goal was to provide our customers with access to one of the World´s most important brands. Missoni is admired not only for its unique, beautiful designs with their characteristic patterns, but also for feminine elegance that Missoni always succeeds in delivering" says Lea Rytz Goldman, Director Design and Purchase at Lindex.

Lea -Rytz -Goldman

Lea Rytz Goldman

"The collaboration with Lindex has given us a unique opportunity to bring affordable design to every woman, and at the same time to give something back, through creating Worldwide awareness for breast cancer. We are impressed by Lindex's long -term commitment to breast cancer research, which the company has supported for many years. Missoni has been aware of this, for womenaso important question, and believe that this is the ideal occasion to support their cause. The humanitarian aspect drove us to this project. I believe that all individuals and organizations deserve recognition for the dedication and effort they input into the fight against breast cancer" says Angela Missoni.

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Angela Missoni

Besides design and fashion, Lindex and Missoni share a synergy in wanting to give something back to society. This collaboration offers something for every woman, giving back 10% of the sales price to the breast cancer research, which Lindex has supported for the last 10 years.

"For the tenth year in a row, we and our customers provided substantial support to important breast cancer research and we are all very proud of that. Lindex is naturally committed to women because many of our employees and customers are women. Through our cooperation with Missioni, we are combining the best of two worlds and in this way we get even greater impact for our efforts" says Lea Rytz Goldman, Director Design & Purchase at Lindex.


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Kids summer must-haves

Summer vacations days with the best friends, long play days, party days, beach days...

The activity list for the summer is long, just as it should be. We here give you 6 summer looks which creates the kids look in a beat. Which is your favourite?

 

Sommarmode barn

The little girl gets the summer look in checked and denim. Protect against the sun in a pair of cool black sunglasses.

1. Denim jacket 2. Dress 3. Sunglasses

Sommarmode barn

Striped romper matched with a red sun hat and turquoise sunglasses. Down in the pram and towards the summer Mum!

1. Romper 2. Sun hat  3. Sun glasses

 

Sommarmode barn

Summer dress, straw hat, pink sunglasses and yellow bikini and the little girl is summer ready. Splash on some sun block and head for the ice cream van.

1. Dress 2. Hat 3. Sunglasses  3.Bikni

Sommarmode barn

For the little boy a printed tee and cool colourful shorts and checked swimming trunks for the beach time. Today we hit the summer city! 

1. T-shirt 2. Swim shorts 3.Shorts

 

B _checklist _kids _05_B

Denim jumpsuit, purple bikini with studs, chocking pink flip-flops and sunglasses and checked scarf sets the style for the older school girl. See you at the beach!

1. Bikini 2.Scarf 3. Flip-flops 4. Sunglasses 5.Jumpsuit

Sommarmode barn

Relaxed and cool city look for the older school boy you get by matching a summer t-shirt, patterned shorts and a cool cap. On the beach switch to bright orange swim shorts. Get on your bike and get ready for summer!

1. T-shirt 2.Swim shorts 3. Cap 4. Shorts


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Sneak peek Lindex Autumn 2012

Check out the autumn goodies! This week the autumn press show was held in Stockholm. The autumn essentials. The pieces you can't go without. We have already picked out our favourites and will be hanging on the door when they are launched. Perhaps you too?

Lindex höst 2012

Lindex höst 2012

Lindex höst 2012

Lindex höst 2012

Lindex höst 2012

Lindex höst 2012

Lindex höst 2012

Lindex höst 2012


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In the press

Cosmopolitan

The summer heat has finally hit us and right now we are inspired by this fashion editorial by the magazine Cosmopolitan. Lisa Sundström created the styling and behind the camera was Pierre Björk.

You'll find the bikini here.

 


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The hottest swimwear

Lindex badmode

Candylicious! This paisley patterned bikini bra is a must have. We like to match it with a pair of pink boxer bikinis and a pair of aviator shades.  

1. Bikini top   2. Boxer briefs 3. Sunglasses

Lindex badmode

Stripes! We have said it before and we love to say it again. The stripes never goes out of style. It also goes for this bikini. The halterneck model is so cool and we style this look with bubbelgum pink shades. 

1. Bikini top 2. Bikini briefs 3. Sunglasses

Lindex badmode

We've been searching for the perfect paisley and now we've found it! We love the blue colour and the model. The bottoms with the tie  - yay - so nice! To the beach!

1. Bikini top 2.Briefs 3. Sunglasses 4. Bag 

Lindex badmode

Hey there the 50's! Bikini bra with frill and matching briefs. Add a patterned beach bag and a pair of retro inspired sunglasses and the look is sun ready. 

1. Briefs 2. Bikini top 3. Bag 4. Sunglasses 

Lindex badmode

Sophisticated and classy. An all black look for the classic lady. On the way to the beach restaurant, just put on a bikini skirt and black straw hat. 

1. Bikini top 2. Bikini briefs 3. Swim skirt 4. Hat 

Lindex badmode

Do you surf the waves? Then this look is something for you. Turquoise striped bikini, black shades and the straw hat makes you the coolest beach babe this summer. 

1. Bikini top 2. Bikini briefs 3. Sunglasses 4. Hat 


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Hot Checklist

The summer is fast approaching and it's time to stock up on those summer essentials to be beach ready when the hot season begins.

We have listed the must have items which will style you fashionably from am to pm.

 Look1

Make sure you are seen on the beach parade. Dress up in a colourful pink ensemble, match it with a pair of stylish shades and the oh so hot wicker basket and the look is complete. Now all you need to do is to sit back and relax!

1. Bikini top 2. Bikini hipsters 3. Straw bag 4. Sunglasses 

Look2

Throw in a little bit of that chic bohemian style when heading to the blue waves. We super like this printed bikini and when it's time to head off to the beach bar, simply throw on a chic tunic and a pair of round glasses (where round ones if you want to show that you are bang on the trend).

1. Bikini topp 2. Bikini briefs 3. Tunic 4. Sunglasses

Look3

The maxi dress is just perfect for summer. It's suits all shapes and sizes, it's easy and in light fabric which is what you need on those hot summer days. As well as the warm nights. The best thing is that this look will work both for daytime and the after beach party.

1. Maxi dress 2. Bracelet 3. Flip-flops 4. Sunglasses

Look4

Look cool, stay cool in the summer must have; the shorts. These minty coloured ones teamed with a bikini top, espadrillos and aviator style glasses is the ulitmate beach turned into city look. Just add the sheer blouse when heading into the streets.

1. Blouse 2. Shorts 3. Espadrillos 4. Bikini top 5. Sunglasses

Look5

Glam it up on the beach. Printed tunic with that Ibiza-cool feel. Black bikini and big shades adds to that glamarous feel. If your beach is just the local one and not the Spanish one,not to worry. More chicness isn your everyday life is more fun for sure.

1. Bikini top 2. Bikini briefs 3. Tunic 4. Sunglasses


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