In 1954, two gentlemen from Sweden founded an era that would
impact the lives of a multitude of women. Ingemar Boman and Bengt
Rosell open the lingerie store Fynd in Alingsås. Shortly
thereafter, the Lindex company of Gothenburg is acquired, and this
is the name then given in time to all the subsequent stores. The
number of employees during the fifties is six and turnover amounts
to SEK 100,000.
During the sixties the lingerie selection is complemented by
women's wear, in particular jumpers and blouses. Operations are
expanded to five stores. Turnover amounts to SEK 500,000 and the
first Lindex store in Norway is opened. The opening is a success,
as Lindex is one of the first clothing chains to open in the
During the seventies Lindex continues to grow in Sweden and
Norway. The range is expanded and Lindex also becomes known for
skirts and trousers. For trousers it's jeans in particular that
really come out big. There are major changes in purchasing
procedures, as almost all textile production is moved abroad.
Turnover is now SEK 28 million and stores number 27.
The eighties see major changes for Lindex and expansion reaches
record levels. During 1987, an average of one Lindex store is
opened every other week. Lindex is now testing new markets such as
Denmark, Great Britain and Finland. The range is expanded by
children's wear, which turns out to be a very successful venture.
At the end of the eighties, operations are focused on Sweden,
Norway and Finland, with turnover of 2.2 billion and 227
In 1993 Lindex opens its first production office in Hong Kong
and the company starts to make inspections to check that suppliers
do not employ minors. The company's requirements on suppliers are
increased and a code of conduct for all suppliers is introduced.
During the nineties the company also starts to make serious efforts
with regard to environmental issues. 1995 sees the start of Lindex
Club - a club for all loyal customers. At the end of the nineties
the trademark Fix is acquired, with colourful childrenswear of high
quality. The number of stores is 298 and turnover amounts to 3.6
Lindex launches a major effort to develop the Lindex concept.
Fashion in Sweden was strongly influenced by fashion model Emma
Wiklund's Fashion Report in the new millennium. Lindex looks east
and starts its expansion in Central Europe, opening stores in the
Baltic States as well as the Czech Republic. The Finnish listed
company Stockmann becomes the new owner of Lindex in 2007 and with
their help the Russian market opens up for Lindex, which opens its
first store in St Petersburg in 2008. In addition, Lindex starts
franchising operations in the Middle East. In 2007, Lindex Shop
Online was launched in Sweden, which allows Lindex customers to
also purchase Lindex fashion on the internet. Shop Online was
launched in Denmark two years later. In autumn 2009, Lindex was
recognised as "Fashion Chain of the Year" and "Best Design Concept
of the Year" at a Swedish fashion gala. For the seventh year in a
row, Lindex is the main partner in the Cancer Society's Pink Ribbon
campaign, and Emma Wiklund is designing the "Pink Collection by
Emma Wiklund". Later on in the autumn, Ewa Larsson will become the
first external designer to design her own collection for Lindex -
"Affordable Luxury". The expansion in 2009 focused eastwards, with
Lindex opening its first stores in Slovakia and in the Russian
capital, Moscow. At the same time, Lindex now has ten stores on a
franchise basis in Saudi Arabia.
In 2010 there were several strategically important store
openings in Europe, for example in the capital cities of Prague and
Bratislava. The Lindex franchise entered the markets of Bosnia
Herzegovina and Dubai, which is also Lindex's 400th store. Shop
Online has now been launched in Finland and plans for an
international launch have become official. 2010 was the first year
that Lindex collaborated with an international designer, Narciso
Rodriguez, who created the "Pink Collection by Narciso Rodriguez".
The Pink Ribbon collection set a new record and Lindex and its
customers collected SEK 7.2 million for breast cancer research.
Lindex is one of Europe's leading fashion retailers with over
470 stores in 16 markets. Our mission is to offer inspiring,
affordable fashions. Lindex assortment covers several fashion
concept in women's, kids's and lingerie for fashion-conscious
women. Lindex is part of the Finnish-listed Stockmann group.