How did it all begin?
What really convinced us was that Lindex was to partner with a great and admirable cause - the Pink Ribbon campaign. This was one of the main reasons to agree to this collaboration.
Why breast cancer awareness?
The breast cancer research is such an important cause. It is still a big issue. We have an industry where 95 percent of the people working for us are women. Many people around me have been affected, the breast cancer research is really important.
Tell us about the collection
This unique capsule collection has something for everyone. There isn't a generation limit. You can find something for yourself, for your daughter and for your mum. Of course the collection is based on a lot of colours and colours are known to change your mood for the better. The collection is really the best of two worlds. There is us Missoni, the iconic brand, and there is Lindex who is making it
accessible for everyone.