Kids

This autumn we let the little ones wrap up in cable knits and cardigans. Our designers have taken a look at our heritage of old Nordic patterns such as images of rain deers and snowflakes. Style the comy warmers with denim and a classic checked shirt and the kids are ready to take a leap to the great outdoors.

The school start is soon here and with that comes the need for a new autumn wardrobe for the kids. We thought we make it a bit simpler for you. Our Back to School campaign contains loads of items which are guaranteed to be worn in the school corridors. Jeans in different models, cosy college tops and classic checked shirts and cool accessories. The autumn favourite number one will be the overall Jump In. With is the kids are dressed in a flash. Both the younger and older kids will find their favourites here since the items comes in sizes 86-170 cl.

Here's a perfect tip to avoid stressful autumn mornings when leaving the kids to nursery and school. Build the perfect base wardrobe now. Let it consist of soft and comfy garments such as tops, trousers, hoodies, skirts, vests, leggings and grandpa tops. If you choose your three favourites, then we'll give you the cheapest one for free.

Gather your towels, sun block and beach toys - it's time for the endless days at the beach. Prepare by filling up your little ones beach wardrobe with our colourful swimwear. Why not go for the hawaiian-pattern or the all over print and not to mention the classical marine stripe? Mix it with our beach accessories and off you go! In store and Shop Online now.

Get ready for this spring's weddings, parties and graduation ceremonies! The new spring collection adds a dash of colour and playfulness to the kids' wardrobe. Team up the checked shirts, summer colours and flower prints with a hat, sunglasses and a big smile. Let the party start!

Kids spring arrivals are now here! Trendy striped and checked shirts are just some of the cool street garments that you can match easily with jeans. Classic, bright colours and nostalgic patterns are definite favourites in the schoolyard and at home on the comfy couch. 

Jogging denim is the kids' new favourite pants. The cool design is a combination of jeans and jogging pants. The garment works just as well for girls as for boys and can be matched easily with the favourite hoodie. Wrap a checked scarf around the neck and this kids' style will be an instant hit. 

Spring's most comfy T-shirt is decorated with the family tree. Here you can see who is related to who. Did you know that The Snork Maiden has a brother called Snork and that Snufkin is the brother of Little My? 

The big fashion sale of the year is now in full swing! Come and bargain hunt in stores. 

Fix, a timeless Christmas collection for kids is designed for holiday games and dancing around the Christmas tree. Cute dresses with folklore embroideries, classic dainty shirts and cute lace tops in traditional Christmas colours such as grey, red, navy and white are some of the small festive features this Christmas for kids and infants, sizes 56-128.