Baby

A new little human. Could be the nicest thing there is. We have handpicked today's key detail, a colourful pattern in the shape of little footprints and fell head over heels with this little ensemble with body, trouser and blanket. A look that leaves a print.   

1. Body 2. Leggings 3.Blanket

Here's a perfect tip to avoid stressful autumn mornings when leaving the kids to nursery and school. Build the perfect base wardrobe now. Let it consist of soft and comfy garments such as tops, trousers, hoodies, skirts, vests, leggings and grandpa tops. If you choose your three favourites, then we'll give you the cheapest one for free.

Make sure your little one is dressed right in the summer heat. Comfy denim pants, dresses and cute sunhats is what it's all about when the little ones set out to explore. Because one thing is certain, there will be strawberries to pick, butterflies to chase and sun hats to loose. If you want a complete view of the baby fashion there's Right Now. Sign up here and you'll get the latest baby fashion and loads of offers direct to your cell phone.

The big fashion sale of the year is now in full swing! Come and bargain hunt in stores. 

With design a body you can upload a picture directly onto your computer and design your very own baby pattern. Right now there are oodles of inspiration and what could be more suitable than a Christmas motif. Ginger bread men, Christmas stars or cute Santa's elves. There are no limits to your imagination. 

Dressing your little baby for winter is no easy task. With the new baby fashion you, as a mom, can rest assured that your baby will be able to move freely without freezing. On Shop Online you can find everything you need in the way of clothes, from functional outerwear to cute party garments and funny, soft costumes.

Compete with your baby-body pattern. Every month a design winner will be awarded a gift certificate worth SEK 200. Compete here >>

The friends of the forest, the fox, the dog, the cat and the owl step forward on the new Hello Baby! garments! The prints are tranquil and harmonious with a playful twist. The colour combinations consist of soft fall colours on a natural white background.

With Hello Baby garments your little baby will have a soft start in life. The garments are made from 100 % organic cotton with no chafing seams. Comfortable fabric with a soft cotton feel. The collection is designed to make it easy for you as a new mom to combine your own baby favourites.