It is little less than a month left to the big launch of our Missoni-Lindex collection and we thought we would give some insight of one of the worlds most famous fashion houses. Follow us up until the release!

What began as a small knitwear factory following the traditional Italian handicraft techniques has evolved into a world famous luxury label which has redefined the notions of knitwear.

The iconic Pattern

It all started from a technical point of view in the 1950's - with a knitting machine that could only do stripes, the founders started their journey to become the essence of knitwear. They bought the Raschel knitting machine that could only stitch in zig zag and as the famous saying goes... The rest is history!

The zig zag pattern is a layered mismatch of patterns and colours. It combines stitch, yarn and colours which are immediately recognizable.

Missoni Today

The Italian fashion house and luxury brand Missoni is world famous for its distinctive designs and colourful patterns and has achieved iconic status around the world through its unique Missoni pattern. The company, founded in 1953, has been led by generations of women from the Missoni family and, like Lindex, celebrates women.

Today Missoni offers tailored lines and sassy slim-line silhouettes. They continuously attract a new generation of devoted fashion lovers while maintaining their original cool mix and match concept in their collections.

Rosita, Angela and Margherita are the three core women of the Missoni family who work as a team. Rosita, the daughter of a family of shawl-makers is the founder and matriarch of Missoni. Her daughter Angela, took over the main Missoni line in 1996, and is the company's Creative Director. Angela's daughter Margherita is in charge of the Missoni Accessories and Beachwear.