Gwyneth is one of our times greatest style icons and the modern preppy style is what she does best. Another obvious style icon who was there and actually created the preppy image is of course the lovely Grace Kelly. Her ability to match timeless pieces and classic items has made her one of our times greatest fashion inspirations.

A more contemporary style icon, worthy of representing the preppy style, is the star Blake Lively, perhaps mostly known for her role as Serena in the TV-series Gossip Girl. Blake is a master of styling unexpected combinations. A classic shirt matched with a glittery skirt and the look is so much more exciting. A white shirt and a pair of dressed shorts Blake pairs just brilliantly with a sequin blazer and voilà - there's a real show stopper.

Do you want to get the versatile and great look? Click here.

The word preppy originates from the English word"pre-college preparatory" and aims at the American and English schools where the kids often wears uniforms. You know blazer, shirt, tie and trousers for the boys and cardigan, shirt, tie and skirt for the girls.

In the eighties the book "the Official Preppy Handbook", written by Lisa Birnbach, was released and the films the Breakfast Club and Pretty in Pink was the hot thing to see at cinema. The well-dressed style with all its attributes and accessories got a chance to reach a greater audience. To put it simply, it was hot to be preppy.

Now it's 2012 and even if the style never really has gone out of fashion, it has the latest season come back in full swing.  Our Holly & Whyte collection is a perfect example where the classic style, with a modern twist, really comes to life.

Ready to get prepped? Here are some key items which define the style:

1. The classic cardigan 2. The cute polka dot shorts 3. The canvas shoes

3. The button down shirt 4. The striped top 5. The chinos

When you style your look don't forget to mix your preppy items with contemporary accessories. Let them be a little bit funky so your don't get to plain. You want to achieve the modern twist. A striped top in all its glory, but a striped top with cool sequins over the shoulders - that's what we call the twist, the styling move that lifts the classic to new heights and makes it hot, trendy and so spring 2012.

Gwyneth Paltrow as we all know is a many facetted woman. One of her doings is the site Goop where she shares her experiences, gives an insight to her everyday life and also gives a whole lot of inspiration.

We like the site a great deal and here you can find everything from healthy recipes, exciting travelling stories, fantastic shopping tips and practical training and health advice. Simply a place where life style is in focus.

You can subscribe to the weekly Goop newsletter if you want to be sure not to miss a beat.

Click here to get to Goop.

Long Island is a long stretch coast line by the eastern coast of the United States. About a three to four hour car drive from the bustling streets of New York you'll find this island and the somewhat mythical place; the Hamptons. The area is famous for the fantastic and wide stretched beaches, the clear Atlantic Ocean, the tasty crabs, the special light and the typical Victorian houses. During the winter months the island is pretty much empty but during the summer the population rises to 100 000. More than five times as much from when the winter winds are blowing.

The Hamptons consists of eight small beach towns:
Eastport - a small harbor town with a lot of picturesque antique shops
Westhampton - a town famous for the three adorned streets and the big Victorian houses
Southampton - the fashionable town with a lot of little chic shops
East Hampton - the trendy town
Sag Harbour - the idyllic and beautiful town where even the dry cleaners have antique irons in the windows
Amagansett and Bridgehampton - the smallest towns within the Hampton family
Montauk - the laid back town which has become the surfers' paradise

Shopping
We sense that shopping is right up your alley and how about the fact that you in all the eight little towns can shop everything from antiques to the latest fashion from the biggest brands.

These shops are well worth a visit:

J.Crew & Madewell
Modern, trendy and a must if you are on the American continent is to visit the chains J.Crew and the little sister brand Madewell.

Intermix
A mix of everyday chic and super trendy. This is the store which all the Manhattan fashionistas travels to. So don't miss!

Cynthia Rowley at Capri
At hotel Capri Cynthia Rowley, the American fashion designer, offers the perfect wardrobe for the summer vacation. So if you've forgotten something for the beach days this shop is a hot tip.

Celebrities
Looking for celebs while you have your lunch at the local restaurant? If you are here during the summer months the chance of having your lunch next to stars such as Gwyneth Paltrow, Jennifer Aniston or Madonna. Speaking of celebrities, if you want to be right on track to what's happening then grab one of the magazines: Social Life, Hampton Life or Hampton Sheet. They are all for free and you can get your ex in most shops.

Beaches
The Hamptons beaches are many and you can pick if you want to lay next to the surfers, the families with kids or the jet set crowd. Make sure you arrive early when it gets pretty crowded among the sun beds in the peak season and do take the bus rather than the car since a lot of the parking lots are for the hotel guests. Great beaches are Beach Village in Westhampton and Main Beach in East Hampton.

For the food lover
Looking for gourmet restaurants? Then you've picked the right spot. The historical farms which deliver food to the local restaurants are many, so are the vineyards and the fish and shellfish courses are plenty in a sea area as this.

Here are a few tips on restaurants and coffee shops:

South Edison
The ultimate summer restaurant in the cool and relaxed area of Montauk. Here you'll find lots of fish courses with a modern touch, all with local produced ingredients.
17 S Edison, www.southedison.com

Citta Nuova
Right in the centre of East Hampton this Italian restaurant is a must if you want to enjoy good food in an elegant yet relaxed environment.
29 Newton Ln., www.cittanuova.com

Nobu
The world famous restaurant Nobu, with modern Japanese food, of course has a spot in the Hamptons, more specifically in Southampton. If you want to spoil yourself with top notch food, if only for one night, Nobu is a must.
281 County Road, Southampton, www.caprisouthampton.com

Round Swamp Farm
Are you renting your own apartment in the Hamptons and making your own breakfast? Then head for the Round Swamp Farm which offers locally produced eggs, homemade muffins and scones and so much more.

184 Three Mile Harbour Road. www.roundswampfarm.com

The Hamptons is of course more than this and if we were you we would take the opportunity and compete in our competition at Lindex Facebook page. Perhaps you are the lucky winner who gets to experience this little gem?
The competition ends April 4.

So Gwyneth, which were you're favourite looks from the Modern Preppy campaign?

"I loved the sweater together with the polka dot shorts, very cute. Another great outfit, which is really me, is the orange chinos, the light blue shirt and the blue marine blazer. This is the kind of thing I wear every day. I really loved the striped dress; I am a huge fan of stripes. "

Find Gwyneth's favourites here.

Timeless pieces are best to be matched with strong and vibrant colours. The Holly & Whyte collection with its preppy approach are teamed with happy colours such as orange and green. It really makes the look pop and instantly you get a cool and fresh feel.

Stripes and colours are the perfect fashion combination. So let's meet the spring bright new, we are. How about you?

The classic stripes are a constant occurrence on the fashion scene. This spring is no different. Stripes always works. A hot tip is to mix different stripes for a modern and updated look.  In the spring Holly & Whyte collection you'll find a lot of items with the beloved stripe and Gwyneth is a huge fan:

"I wear stripes almost every day in my own life so I loved all the striping. I love the striped blazer and the tube skirt- I remember my first tube skirt that I was obsessed with, then I put that on and I was like "we need to bring these back!" 

Find you striped favourites here.

One of our times greatest style icons and actresses. Famous from movies such as Emma, The Royal Tennenbaum's, Shakespeare in Love and of course the romantic drama Sliding Doors. Gwyneth Paltrow. Perhaps you come to think of her sense of comical timing, her beaming on the red carpet, her style or her appearance in the TV-series Glee? Gwyneth is a many facetted woman with a lot going on. This spring she stars in a new leading role, the one as model in Lindex spring campaign Modern Preppy.

Here she tells us about her relationship with fashion and gives us her best tips:

"Well it means something different to me now than it did when I was younger. I have always loved fashion and now that I have two children with busy schedules I like to find clothes that are both stylish and comfortable."

As the world-famous person she is Gwyneth is often seen on the red carpet events around the world and has the luxury of wearing the design from some of the biggest designers there is.

"If I have to appear on a red carpet I try to find something that is unique. I like well fitted clothes that have some movement so that you are comfortable wearing them."

From the big events to being a model for one of Sweden's biggest fashion brands. May seem as a giant leap. But then again not. It is after all fashion we're talking about.

"When I was asked to do this campaign I researched the clothes and was thrilled to see that these are the type of clothes I would have in my closet. It seemed like such a good match and I really love the clothes."



We all have wardrobe heroes which we can't do without and in many cases it's the weather that predicts the outfit, something Gwyneth agrees on. Her are her must in the wardrobe:

"My shoes (I can't pick which pair - all of them!), My winter coats - it gets really cold in London and New York in the winter time and I would have to say my sweaters since I am really sensitive to cold weather so I need to keep warm."

Gwyneth is the mother of two and just like all other mothers it is nice to be able to get time to take care of yourself. So, what are her best tips?

"Keep it simple and elegant, this way the look will have a timeless way about it. Always moisturize and wear sunblock, and the third would have to be try to remain physically active. A little bit of exercise can go a long way in helping your mood and self esteem."

Speaking of exercise. Gwyneth is famous for her healthy way of living and tells us what her latest training routine looks like.

"I work really hard to stay in shape. I learned a long time ago that there are no short cuts and that I personally have to put in a lot of work to stay in shape. I do the Tracey Anderson Method at least 5 times a week. It is a high energy program that I have found really is perfect for me. I drive the kids to school and then head home to work out at least an hour, sometimes 2 hours every day. Well I have to say - exercise really helps me deal with stress. When I drop the kids off at school I try to get a good work out that has my heart pumping which will help me throughout the day. I try to keep things in perspective so when things go wrong I make sure not to get too upset."

Last year Gwyneth released the recipe book My Father's Daughter which starts in Gwyneth's passion for food and her upbringing with her father Bruce Paltrow who was a master in the kitchen. Cooking is a great deal in her life and to spend time with family and friends around food is an important ingredient for a happy life, Gwyneth says.
"Cooking also relaxes me. I love just being in my kitchen cooking a meal for my family - it is really a great feeling of satisfaction for me."

When the time comes to relax and just be alone Gwyneth find the time to read, send mail and get time for that late dinner with her friends. And the vacation goes to?
"I love warm weather and nothing gets me back on track then a few days at a beach. As a family we spend our summers in Long Island New York at the beach and it is one of my favorite places on this planet."

The world is her work place and if you travel a lot you are also bound to find your favourite places.
"I love London of course; France and Italy, but I have a sweet spot for Spain. I spent some time there as a teenager and have very close friends there so traveling to Spain is always a pleasure for me. Generally I really like to travel. I was just in China and loved it and I am a big fan of Japan, especially the food there."

Home is where the hear t is…
"I love LA. I grew up there and New York and love the casual lifestyle. Someday I hope to be able to live in LA again - at least for part of the year. As a family we spend the school year in London because of the kids, and for breaks and summer holidays we go to New York. It is a perfect combination of lifestyles for us. We are really very lucky to be able to live in two of the world's best cities."

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Follow us behind the making of Lindex spring campaign Modern Preppy with the lovely Gwyneth Paltrow in the leading role. We love her and we can't wait until the collection is released March 21 st.

Today we are happy to announce that it is the talented actor and fashion icon Gwyneth Paltrow who is our model in the upcoming spring campaign Modern Preppy.

The campaign was inspired by the sporty, relaxed lifestyle that is characteristic of USA's East Coast gems, such as Long Island and the Hamptons, yet with a certain Scandinavian touch. The combination results in a fresh, new feeling.

When Gwyneth isn't wearing elegant gowns on the red carpet, her style preference is stripes and "casual chic". The decision to use her as Lindex's model was an easy one, since she is practically synonymous with the Modern Preppy look.

 The collection that Gwyneth Paltrow will be modelling is one of Lindex's most exciting new fashion concepts for the spring. It can best be described as Modern Preppy with a slight twist. Key items, like the club blazer, oxford shirts, chinos and cable-knit sweaters get an extra kick from sequins, gold buttons and unexpected colour combinations. Classic colours are combined with the new, vibrant spring colours, like orange and grass green. The main patterns are stripes, plaids and tiny polka dots. Attention to detail applies to all items, even on the inside, which creates a feeling of luxury. The look is completed with accessories, such as canvas bags, espadrilles and jewellery to achieve inspired styling. 

The collection will be sold at all Lindex stores and at www.lindex.com as of 21 March. Click here to see all the cool items.