Candylicious! This paisley patterned bikini bra is a must have. We like to match it with a pair of pink boxer bikinis and a pair of aviator shades.  

1. Bikini top   2. Boxer briefs 3. Sunglasses

Stripes! We have said it before and we love to say it again. The stripes never goes out of style. It also goes for this bikini. The halterneck model is so cool and we style this look with bubbelgum pink shades. 

1. Bikini top 2. Bikini briefs 3. Sunglasses

We've been searching for the perfect paisley and now we've found it! We love the blue colour and the model. The bottoms with the tie  - yay - so nice! To the beach!

1. Bikini top 2.Briefs 3. Sunglasses 4. Bag 

Hey there the 50's! Bikini bra with frill and matching briefs. Add a patterned beach bag and a pair of retro inspired sunglasses and the look is sun ready. 

1. Briefs 2. Bikini top 3. Bag 4. Sunglasses 

Sophisticated and classy. An all black look for the classic lady. On the way to the beach restaurant, just put on a bikini skirt and black straw hat. 

1. Bikini top 2. Bikini briefs 3. Swim skirt 4. Hat 

Do you surf the waves? Then this look is something for you. Turquoise striped bikini, black shades and the straw hat makes you the coolest beach babe this summer. 

1. Bikini top 2. Bikini briefs 3. Sunglasses 4. Hat 

The summer is fast approaching and it's time to stock up on those summer essentials to be beach ready when the hot season begins.

We have listed the must have items which will style you fashionably from am to pm.

Make sure you are seen on the beach parade. Dress up in a colourful pink ensemble, match it with a pair of stylish shades and the oh so hot wicker basket and the look is complete. Now all you need to do is to sit back and relax!

1. Bikini top 2. Bikini hipsters 3. Straw bag 4. Sunglasses 

Throw in a little bit of that chic bohemian style when heading to the blue waves. We super like this printed bikini and when it's time to head off to the beach bar, simply throw on a chic tunic and a pair of round glasses (where round ones if you want to show that you are bang on the trend).

1. Bikini topp 2. Bikini briefs 3. Tunic 4. Sunglasses

The maxi dress is just perfect for summer. It's suits all shapes and sizes, it's easy and in light fabric which is what you need on those hot summer days. As well as the warm nights. The best thing is that this look will work both for daytime and the after beach party.

1. Maxi dress 2. Bracelet 3. Flip-flops 4. Sunglasses

Look cool, stay cool in the summer must have; the shorts. These minty coloured ones teamed with a bikini top, espadrillos and aviator style glasses is the ulitmate beach turned into city look. Just add the sheer blouse when heading into the streets.

1. Blouse 2. Shorts 3. Espadrillos 4. Bikini top 5. Sunglasses

Glam it up on the beach. Printed tunic with that Ibiza-cool feel. Black bikini and big shades adds to that glamarous feel. If your beach is just the local one and not the Spanish one,not to worry. More chicness isn your everyday life is more fun for sure.

1. Bikini top 2. Bikini briefs 3. Tunic 4. Sunglasses

Spring equals party. What a great equation. What's even better is that there are so many fine pieces to dress up the little ones. Comfy and colourful, perfect for the play time. Here are our favourites at the moment:

Flowery pant matched with a white tank top and a chrochet bolero. The purple hair band is the icing on the cake.

1. Bolero 2. Hair band 3. Tank top 4. Trouser

Yellow shorts together with a colourful tee. Break it off with a striped cardigan, put on a cap and the little fella is ready to party.

1. Cardigan 2. Cap 3. Tee 4. Shorts

Jeans, shirt with a bow-tie, suspenders and a waistcoat. Classic pieces which are just as nice on the little boys as their elder role models. Ok, we admit, it's much more cuter on the little ones…

1. Shirt 2. Jeans 3. Waistcoat 4. Suspenders

Leo printed jumpsuit together with pink shoes. That is what we call a perfect match.

1. Jumpsuit 2. Cardigan 3. Shoes

These fine bra models takes the lifting to new heights. The bombshell model does it with two cup sizes. Match with deep cleavage summer dresses. Don't miss that we have 20% off all bras right now. Click here to find your new model.

1. Bombshell-BH 2. Thong

1. Multiway bra 2. Hipster

Add some flavour  to your wardrobe with a some key minty pieces.  The soft and pale hues are perfect together and one of the hottest trends this season. Philip Lim, Marc Jacobs, Lanvin and Miu Miu. We love this look and our favourite is this cool top which can be styled in forever combinations.

Here's how to style this trend:

Go all in with the pastels and team mint with mint. Sweet!

Pair white jeans with pastel coloured tops for a fresh spring feel.

The show stopper snake print pant together with the minty coloured tops is so hot and so right.

Shop the pastels here

3.1 Philip Lim, Alice and Oliva och 3.1 Philip Lim.

Pastels on the street.

The celebrities are of course on the trend. Miranda Kerr, Alexa Chung och Sami Gayle.

Photos from Style.com och Pinterest.

The cutest baby look - dots and stripes in black, red and white. Match with embroidered shoes and a sun hat to protect from the beaming spring sun. Comes in sizes 56-86.

1. Leggings 2. Sunhat 3. Shoes 4. Body

Our swim shop has opened and we are sure longing for the summer heat, the ocean swimming and the beaches. It's time to get the 2012 beach look. We have found some favourites which we will lay our hands on.

Classic black is a style saver, also at the beach. Halterneck bikini top and bottom with a stylish and simple detail. Team with a grey straw hat for that glam look. Do you like colour? Then the red and white bikini is a must. Dare to match with red sunglasses for a cool monochrome style. Stripes in black and gold - so chic and cool.

Want to find your summer look? Then click here to get beach updated.

1. Triangle bikini top 2. Straw hat 3. Sunglasses 4. Bikini shorts

1. Bandeau bikini top 2. Sunglasses 3. Hipster bikini briefs

1. Sunglasses 2. Mini bikini briefs 3. Triangle bikini top

Gwyneth is one of our times greatest style icons and the modern preppy style is what she does best. Another obvious style icon who was there and actually created the preppy image is of course the lovely Grace Kelly. Her ability to match timeless pieces and classic items has made her one of our times greatest fashion inspirations.

A more contemporary style icon, worthy of representing the preppy style, is the star Blake Lively, perhaps mostly known for her role as Serena in the TV-series Gossip Girl. Blake is a master of styling unexpected combinations. A classic shirt matched with a glittery skirt and the look is so much more exciting. A white shirt and a pair of dressed shorts Blake pairs just brilliantly with a sequin blazer and voilà - there's a real show stopper.

Do you want to get the versatile and great look? Click here.

The word preppy originates from the English word"pre-college preparatory" and aims at the American and English schools where the kids often wears uniforms. You know blazer, shirt, tie and trousers for the boys and cardigan, shirt, tie and skirt for the girls.

In the eighties the book "the Official Preppy Handbook", written by Lisa Birnbach, was released and the films the Breakfast Club and Pretty in Pink was the hot thing to see at cinema. The well-dressed style with all its attributes and accessories got a chance to reach a greater audience. To put it simply, it was hot to be preppy.

Now it's 2012 and even if the style never really has gone out of fashion, it has the latest season come back in full swing.  Our Holly & Whyte collection is a perfect example where the classic style, with a modern twist, really comes to life.

Ready to get prepped? Here are some key items which define the style:

1. The classic cardigan 2. The cute polka dot shorts 3. The canvas shoes

3. The button down shirt 4. The striped top 5. The chinos

When you style your look don't forget to mix your preppy items with contemporary accessories. Let them be a little bit funky so your don't get to plain. You want to achieve the modern twist. A striped top in all its glory, but a striped top with cool sequins over the shoulders - that's what we call the twist, the styling move that lifts the classic to new heights and makes it hot, trendy and so spring 2012.

Gwyneth Paltrow as we all know is a many facetted woman. One of her doings is the site Goop where she shares her experiences, gives an insight to her everyday life and also gives a whole lot of inspiration.

We like the site a great deal and here you can find everything from healthy recipes, exciting travelling stories, fantastic shopping tips and practical training and health advice. Simply a place where life style is in focus.

You can subscribe to the weekly Goop newsletter if you want to be sure not to miss a beat.

Click here to get to Goop.