Los Angeles was
the location for our campaign California Denim. We followed the
team during one day of production.
In a studio set in Hollywood Hills we enter a dark stage door
and follow a windy staircase to finally reach the room where it all
took place. Cables, film cameras, make-up tables, and a myriad of
people busying around is what meets us at first glance. From the
stereo we can hear a new version of the classic seventies song
Gimme Some Lovin'. It's upbeat and captivating.
And there on center stage, as she is so used to, stands the
American actress, Reese Witherspoon. It's almost as if we are
blinded, or should we say a little bit star struck, by her. Her
blinding smile makes the whole room lit up and the atmosphere is
warm and friendly. Altough Reese is larger than life in a way, she
also feels like the girls next door. Positive, warm and full of
energy she is the perfect model for Lindex.
The camera flashes and with every frame she gives the
photographer that smile we all know her for. She is a natural in
front of the camera and she really embodies the California Denim
We got the opportunity to sit down with her and got a few tips
What is your secret fashion tip?
Learn what looks good on you.
Why do you think Lindex asked you to be their
hey said they thought I was a great fit for their 70's inspired
denim collection as well as their mix and match knits, and when I
got to the shoot, it fit my style perfectly!
What do you think of the Lindex fall
I think it's fun, easy to wear, lots of elements you can dress
up or down. What is your favourite look from the California Denim?
The skinny jeans, the plaid shirts - I wear a lot of those - and
the chunky sweaters.