The idea may be born at a fashion show in New York or a
trend-trip to Tokyo. A few months later it' s reality in our
stores. So how is a trend set, then? Follow how we work with trends
and Lindex fashion - from idea to finished garment.
Inspiration and trend trips
In order to catch coming trends, Lindex purchasing teams observe
the world around us and draw inspiration from street fashion,
movies, trend-trips, different cultures, media, trend institutes,
fairs and exhibitions, among others. Overall themes are often
planned up to one year in advance, while the very latest trends are
picked up on on short notice. The search for trends is ongoing and
it's a never-ending task for both buyers and designers to know
where fashion is headed. For every garment there is a team of
designers, purchasers, assistants, pattern designers, a product
manager and purchase controllers.
Line planning
Our designers create each individual garment using a detailed
computer sketch of the garment. Together with the product manager
they decide on when the first sample gets to the store and what
quantity to produce. The garment technician make a size list based
on the designer's sketches. The purchasers get a so-called quality
sample - a sample or piece of cloth of exactly the quality
that the designer wants - to be able to source the right
supplier of material. Our production offices in India, China,
Bangladesh, Hong Kong, Turkey and Pakistan are responsible for
placing the order with the right supplier. They make sure that the
goods are manufactured at the right price, are delivered at the
right time and that production takes place under good working
conditions.
Production
About one to four weeks after selecting the supplier a first
sample of the garment arrives, which is tested by the designer,
garment technician and purchasing assistant. Is the garment of the
right quality, colour and size? The garment is tested on a fitting
model, on whom you can see directly whether the garment needs to be
adjusted. Maybe you'll move a pocket or add a button. After
alterations, we take home samples in all sizes to be tested by
staff in the office. When everything is OK and looking fine it's
time for a so-called final sample.
Delivery and launching
Before long the garments then arrive at the Lindex distribution
centre. From here the main share of all garments are distributed to
our stores. The rest is put in storage and sent piecewise as
required. In total we distribute around 80 million garments to our
stores each year. We make sure that the right garment is in the
right place at the right time so that you as a customer will find
something new each time you visit your Lindex store. Our new
fashion collections are launched through store campaigns,
commercials, on billboards, advertisements, etc. Each campaign is
unique and intended to touch, surprise and inspire you as a
customer.