Can you tell us about the collaboration with Lindex?
The collaboration between Littlephant and Lindex grew from the character in the books. Respect for humans, the environment as well as the functionality and design of clothes are important to me and that is something Lindex can really live up to.
What inspired you when designing this collection?
Lindex and Littlephant inspire each other. We've also thought about a child's perspective, what works in their every day life and what makes them happy.
Do you have a favourite item from the collection?
If I must choose one it´s the “Hot dog one piece”, fun and functional, but I like them all!
Describe Littlephant with four words:
Colourful, curious, creative and Scandinavian.
Tell us where Littlephant lives.
Littlephant lives in a world that is a mix of fiction and reality. Humans and animals speak the same language, it's universal! Today there are eight picture books with Littlephant for toddlers (0-2 years). We are working on picture books for the older children (3-5 years) where you get to know the world of Littlephant, his family and his best friends Nina and Mascot. Have a look here to read more about them.
" class="magArrowLinkShopStory magArrowLinkShopStoryBig">Shop the story