ISSUE 02

Bohemian
DAYS

Swimwear
SELECTS

Get ready to hit the beach in our
essential glamorous swimwear.

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True
BLUES

Embrace the preppy trend
for your kids this season.

READ THE STORY 

Effortless style
in this season’s
prettiest hues

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Just added

Penélope Cruz

In Party Perfect Collection

GO BEHIND THE SCENES 

LINDEX LOVES

Bohemian
DAYS

Effortless with an urban edge, Bohemian Days mixes floral prints with feminine finishes and modern cuts.

READ THE STORY 

Choose Bracelet, EUR 2,45
Choose Bracelet, EUR 2,45
Issue 02
TREND REPORT

Trend
FACTORS

We break down the key elements of the Bohemian Days trend so you can easily incorporate this look into your summer wardrobe.

Knitted textures

This summer, knits are in. Think lightweight tape-yarn tops teamed with destroyed denim or cool white cotton pants. This trend is all about mixing textures and materials to make the look your own.

Prints

Prints add unexpected pops of colour to this otherwise neutral based trend. Mix with white denim and khaki to bring the look together.

Free spirited

The attitude of this trend is effortless. Don't be afraid to leave things undone. Frayed edges, slouchy pants and oversized jersey all add to the look. Tousled hair and slightly sun kissed makeup are the finishing touches.

Choose Denim shorts, EUR 14,95
Choose Bracelet, EUR 2,45
Choose Bracelet, EUR 5,95
Issue 02
LINDEX LOVES

Statement
White

Bold, bright, and breezy. Summer 2013 is all about all-white. Make this your stand out look.

As seen on the runways for Spring/Summer 2013, white is all the rage. For maximum impact, wear white from head to toe.

Play with mixing textures to keep it looking fun. Mix lace with white denim or cotton with tape-yarn, there are no rules.

If you make any statement this season, make it white!

Read the story 

Issue 02
LINDEX LOVES

Ways to wear
WHITE

Dress + Clutch

Add a delicate clutch to this simple lace dress on an easy summer day.

White pants
+ Blouse

These plain white skinnies paired with a lightweight tunic top is a breath of fresh air.

Knitted Top +
Denim Shorts

This coupling of relaxed denim cutoffs and casual knitted top is stylish and versatile.

Choose Lace dress, EUR 34,95
Choose Bag, EUR 7,45
Choose Slim jeans, EUR 34,95
Choose Blouse, EUR 29,95
Choose Sweater, EUR 9,95
Choose Shorts, EUR 24,95
Issue 02
Complete the Look

True
BLUES

Set sail this
summer

Classic red, white and blues are the basis of the modern preppy trend.

Mix and match prints and patterns with chinos and denim for an all-American look.

Shop the story 

Choose Cardigan, EUR 19,95
Choose Hair band, EUR 2,75
Choose Dress, EUR 9,95
Choose Denim shorts, EUR 19,95
Choose T-shirt, EUR 8,45
Choose Hooded jacket, EUR 13,95
Choose Jacket, EUR 24,95
Choose Cardigan, EUR 12,45
Choose Chinos, EUR 8,45
Issue 02
SPOTLIGHT ON

Camilla
LUNDSTEN

Littlephant creator

Stockholm born Camilla runs her own brand Littlephant which is sold around the world. She designs all the products, writes and makes books with the character Littlephant and his friends. Her main mission is to inspire kids and adults to explore their own creativity and encourage their curiosity. She is passionate about the environment, animals and people.

Camilla's new collaboration with Lindex marks the second time Littlephant and his friends will be featured as a kidswear clothing line.

Read the story 

Issue 02
SPOTLIGHT ON

Can you tell us about the collaboration with Lindex?

The collaboration between Littlephant and Lindex grew from the character in the books. Respect for humans, the environment as well as the functionality and design of clothes are important to me and that is something Lindex can really live up to.

What inspired you when designing this collection?

Lindex and Littlephant inspire each other. We've also thought about a child's perspective, what works in their every day life and what makes them happy.

Do you have a favourite item from the collection?

If I must choose one it´s the “Hot dog one piece”, fun and functional, but I like them all!

Describe Littlephant with four words:

Colourful, curious, creative and Scandinavian.

Tell us where Littlephant lives.

Littlephant lives in a world that is a mix of fiction and reality. Humans and animals speak the same language, it's universal! Today there are eight picture books with Littlephant for toddlers (0-2 years). We are working on picture books for the older children (3-5 years) where you get to know the world of Littlephant, his family and his best friends Nina and Mascot. Have a look here to read more about them.

" class="magArrowLinkShopStory magArrowLinkShopStoryBig">Shop the story 

Choose Bodysuit, EUR 6,95
Choose Bodysuit, EUR 6,95
Issue 02
PARTY PERFECT

Introducing

Penélope
Cruz

GET TO KNOW HER

Read the story 

Issue 02
PARTY PERFECT

Red Carpet
Style

We sat down with Penélope to discuss her favourite outfits from the Party Perfect collection, dealing with spotlight and her most memorable red carpet moment!

Penélope has been consistently featured on best dressed lists and magazine covers all around the world thanks to her flawless red carpet style. Her standout red carpet moment was in 2008 when she won the Oscar for her role in Vicky, Cristina, Barcelona. “I saw the dress eight years before in a vintage store and it was a very special piece and I put it back because I thought it should only be something you wear to for a really special event and eight years later I went back thinking there is no way it would still be there because it was so beautiful and it was still there! That was the sign to me that it was the dress and I still have it- it’s very beautiful!”

”Penélope particularly liked the white lace cocktail dress from the Party Perfect collection that is just right for a night out. “I love lace and I love white and I think that it was one of my favourites from the whole shoot.”

“It’s a beautiful privilege to get to dress up for events and premieres but that’s not the reality, everyday life is the reality…my family is the most important thing.”

Sometimes dealing with the spotlight of the red carpet can be stressful but Penélope notes it is important to not take it too seriously. “Laughing at myself...that’s the only way it works. Johnny Depp and I did a lot of red carpets for Pirates of the Caribbean and he made me laugh so much because he can find humour in the strangest things. It’s important to have a sense of humour.”

Issue 02
PARTY PERFECT

“I love lace and I love
white, I think those were my
absolute favourites from
the whole collection.”

Penélope Cruz

Choose Blouse, EUR 13,95
Choose Dress, EUR 14,95
Choose Necklace, EUR 4,45
Choose Cardigan, EUR 29,95
Choose Trousers, EUR 10,45
Choose Skirt, EUR 10,45
Choose Trousers, EUR 29,95
Choose Earrings, EUR 3,95
Issue 02
BEHIND THE SCENES

BEHIND
THE SCENES

Penélope Cruz

Introducing the beautiful Penélope Cruz, Oscar winning actress and the star of Lindex’s Party Perfect Campaign.

About Penélope

Penélope hails from Madrid, Spain and is best known for her work in movies such as Vicky Cristina Barcelona, Volver, Pirates of the Caribbean and Nine.

Her Style, Her Way

Off duty Penélope is about being chic and comfortable with wardrobe staples but Penélope always wows with her classic yet elegant red carpet style.

Why Lindex?

“Lindex is a great company. I was familiar with them but now in doing the campaign, I’ve become a lot more familiar with their products and collections. I saw the campaigns that they did before with other actresses and I loved it all so it was a really easy decision.”

The Setting

The tropical city of Miami acted as the perfect backdrop to bring together the exotic beauty of Penélope with the colour and vibrancy of the campaign.

Issue 02
WHAT'S NEXT

Next
ISSUE

Out on 6th May

We are preparing for the summer season in high style! From gorgeous underwear to bright and bold kidswear, we have items to make this your most fashionable summer ever!
Love, Lindex

Bra Revolution
For maximum cleavage and perfect fit, our new bra is the lightest lift.

The star from our Summer campaign shares her favourites from the collection.

Our kids collection, Cabana Cool is all about beach ready fun for your little ones!

Issue 02
LOVE, LINDEX

Seen the look.
SHOP THE LOOK!

Shop this issue 

Issue 02

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