Today we are happy to announce that it is
the talented actor and fashion icon Gwyneth Paltrow who is our
model in the upcoming spring campaign Modern Preppy.
The campaign was inspired by the sporty, relaxed lifestyle that
is characteristic of USA's East Coast gems, such as Long Island and
the Hamptons, yet with a certain Scandinavian touch. The
combination results in a fresh, new feeling.
When Gwyneth isn't wearing elegant gowns on the red carpet, her
style preference is stripes and "casual chic". The decision to use
her as Lindex's model was an easy one, since she is practically
synonymous with the Modern Preppy look.
The collection that Gwyneth Paltrow will be modelling is
one of Lindex's most exciting new fashion concepts for the spring.
It can best be described as Modern Preppy with a slight twist. Key
items, like the club blazer, oxford shirts, chinos and cable-knit
sweaters get an extra kick from sequins, gold buttons and
unexpected colour combinations. Classic colours are combined with
the new, vibrant spring colours, like orange and grass green. The
main patterns are stripes, plaids and tiny polka dots. Attention to
detail applies to all items, even on the inside, which creates a
feeling of luxury. The look is completed with accessories, such as
canvas bags, espadrilles and jewellery to achieve inspired
The collection will be sold at all Lindex stores and at
www.lindex.com as of 21 March. Click here
to see all the cool items.